How Groweon CRM is Empowering Indian SMEs to Scale and Succeed

Small and Medium enterprises play a huge role in the growth of the economy, especially in a growing country like India. There are more than 75 million SMEs (Small and Medium Enterprises) in India, and in a few years, it will reach 95 million.

SMEs help create millions of jobs every year, and they also play a vital role in industrial production and exports.  So, it is important for the entire economy that SMEs should scale and grow exponentially. CRM (Customer Relationship Management) software is a great tool that has helped millions of small and medium businesses across the globe to grow massively.

The software helps automate tasks, improve sales, increase profits, and build better relations with customers. If you are wondering who uses CRM software, more than 73% of businesses use CRM software, and 94% of tech businesses use CRM software.

There have been numerous case studies that have proven that CRM software is extremely helpful in improving the productivity and revenue of small and medium enterprises. Here is how Groweon CRM empowers Indian SMEs to grow and succeed:

Simplified Customer Data Management

From lead generation to invoicing, customer data plays an enormous role in the smooth operations of businesses. Groweon CRM provides businesses with a centralised system to store customer information such as contact details, purchase history, and other records. The majority of small and medium businesses struggle to handle customer data efficiently, which leads to confusion and errors. CRM software ensures that every team member can access customer data and run the business smoothly.

Improving Sales and Revenue

No business can survive can survive without revenue and sales. The primary reason for most businesses to use CRM software is to increase the sales and revenue. The constant increase in sales and overall revenue leads to rapid scaling of the business. The tool simplifies the complicated sales process and makes it way easier for customers to purchase products.

Proper lead management and conversion lead to an increase in sales. CRM systems track and manage leads from various sources, allowing sales representatives to prioritise the most qualified prospects and follow up with them timely.

Provides Automation

Even a kid knows that running a business is quite complicated because of massive competition, and automation helps small and medium businesses stay ahead of the curve. The majority of tasks in SMEs are repetitive and mundane, and CRM tools automate these tasks to speed up the process. From sending follow-up emails to generating invoices and tracking leads, CRM tools can automate tons of tasks, leading to better accuracy and less dependence on staff.

Uplift Customer Experience

A major advantage of using reliable CRM software is that it helps in enhancing the customer experience. Customers are the core of any business, and it is crucial for small and medium business to satisfy their customers because customers have tons of options and they can switch easily. CRM software helps in providing a customised experience to customers, which makes them more attracted to your business. From friendly customer support to timely delivery, every small aspect plays a huge role in improving the overall customer experience.

53% of businesses get better customer retention after using CRM software, and it is vital because small businesses always struggle to retain customers and they can’t afford the customer acquisition cost. This is how CRM helps Businesses improve customer experience.

Scalability and Growth

If a small business is not using a CRM system, then a major reason for that is they don’t want to constantly shift CRM tools as the business evolves. With Groweon CRM, you don’t need to worry about scalability, as the tool is scalable according to the needs of the business. Whether it’s adding new team members or increasing customer interactions, CRM software can easily adapt to the changing requirements of scaling enterprises.

In-depth Analytics

To survive in a highly competitive market, it is vital that small and medium businesses make data-driven and accurate decisions. Earlier, small businesses struggled to gather data, but now it is not an issue as CRM software provides in-depth analytics and insight for every industry. Groweon CRM offers advanced analytics and reporting tools that allow SMEs to monitor sales performance, track customer behaviour, and identify trends. These insights help businesses make strategic decisions to drive growth.

Seamless Integration with Other Tools

Whether it is small or medium enterprise, every business uses multiple tools for marketing, social media, and accounts. Groweon CRM seamlessly connects with other CRM tools and allows businesses to use various tools under one roof. The smooth integration helps the team handle all the tools easily and achieve better results.

Conclusion

CRM software can skyrocket the growth of small and medium enterprises, so it is vital that businesses choose a reliable and trustworthy CRM software that can resolve their issues and increase productivity. If you’re wondering which CRM is best, Groweon CRM is hands down one of the best CRM tools available in the industry. The software is extremely affordable and has tons of features which has made it the most preferred choice for SMEs.